How to prevent our newsletter from going to spam

Trying to receive our newsletter messages?  Here are some tips!

<rant>Most commonly used free e-mail providers happen to be owned by major ad network conglomerates.  Thus, it’s really no surprise that they take special steps to try to discourage small businesses from contacting their customers and fans directly via free newsletters — instead trying to force us to buy their ad products instead.  Just look how many steps it takes to explicitly allow a message on gmail, and even then it still displays a spam banner — this is an obvious dark pattern trying to discourage their users from receiving direct mail from companies who aren’t paying into the google mafia.  Sure is funny how messages from their large advertising partners don’t seem to run into these problems.  Hopefully one day this blatant conflict of interest gets corrected by breaking up these unethical companies, but until then, here are some workarounds if you’re stuck using shitty e-mail platforms that violate your privacy and autonomy, like GMail & Hotmail.</rant>

General Tips

  • Add or the domain to your safe senders list. 
  • It may also help to create a contact in your address book for
  • If you’re not sure if you’re signed up for the newsletter (or want to unsubscribe) head over to the newsletter server.
    (We’ve removed a bunch of addresses whose e-mail providers were blocking us or just never opened our messages, so you may need to resubscribe if it’s been a while since you’ve heard from us.)


GMail has a strange behavior where marking a message as not spam doesn’t seem to result in any actual change.  Messages continue to get flagged by their system regardless.

If you are on g-mail, we recommend:

  1. Go ahead and click the not spam button on our mailings, anyway (it may or may not do anything ¯\_(ツ)_/¯ ).
  2. More importantly, also create a new filter to never mark messages from as spam.

There are two ways to create a new filter:

Easy way – if you have one of our mailings handy, just do this:


Slightly more steps way – follow these steps to create a new filter to mark messages from as not spam.


Yahoo requires a filter in order to mark messages as not spam.  Follow these steps to create a new filter to mark messages from as not spam.